One of the most important factors of any real estate agent’s career is marketing. Agents have been trying to figure out the best ways to market their listings for years, and one way that has become popular is through Twitter. This social network is great for connecting with people in your area, however, many agents utilize Twitter ineffectively. Here are some ways you can use Twitter as an agent, and whether or not they will work.
Some agents like to list every single house they are showing on Twitter. This is possibly one of the worst ways to market. You are unlikely to receive any engagement unless the property has a historic past or is controversial for another reason. I understand that many agents likely do this to try to gain more eyes on their listings, but Twitter is not meant to be used this way. The best that could happen is you gain one potential buyer, but you’re more likely to not garner any interest.
Any marketer will tell you that targeted ads are a great way to drum up business, or at least engagement. You can utilize targeted ads with your listings, but again, this will not do much to further your business. Instead, try to write a catchy Tweet and link out to your professional site. Try to target toward the demographic you think is most likely to buy the houses you sell, and also try to target specific hashtags, like “#home” and “#realestate”.
Connecting With Others
A great way to get people interested in you is to be interested in them. Find people in your area and follow them, retweet them, or reply to their Tweets. After some time, people may begin to follow you back and check out your site (which should be linked in your Twitter bio). Just make sure to respond appropriately and try to connect on a personal level.
Another good way to get attention on Twitter is to produce original content on a regular basis. If you write content that is helpful, especially for first-time homebuyers, you may gain more followers who are more likely to become a client. The problem with this, though, is that many people who will read your work may not be from your area. If you build up a following of people in your area, you may have better success.
Overall, Twitter is not the ideal place to make a sale, but I have to give kudos to those agents who are willing to try. If you are determined to make Twitter work for you, take my analysis into consideration when deciding how to approach the platform. The biggest thing to keep in mind is to know what your audience wants and give it to them.